Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2009), “Reply to Comments: Why and How Quality Wins Over Network Effects and What It Means,” forthcoming, Journal of Marketing Research.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2008), “Does Quality Win: Network Effects versus Quality in High Tech Markets,” forthcoming, Journal of Marketing Research.

Johnson, Joseph and Gerard J. Tellis (2007), “The Value of Quality: Stock Market Returns to Published Quality Reviews,” forthcoming, Marketing Science.

Prabhu, Jaideep and Gerard J. Tellis (2000), “Do Consumers Ever Learn? Findings From An Experimental Market,” Journal of Behavioral Decision Making, 13, 1, 19-34.

Tellis, Gerard J. (1989), "The Impact of Corporate Size and Strategy On Competitive Pricing," Strategic Management Journal, 10, 569-585.

Tellis, Gerard J. and Claes Fornell (1988) "Advertising and Quality Over the Product Life Cycle: A Contingency Theory," Journal of Marketing Research, 15, 1 (February), 64-71.

Tellis, Gerard J. and Birger Wernerfelt (1987) "Competitive Price and Quality Under Asymmetric Information," Marketing Science, 6, 3, 240-253.

Tellis, Gerard J. (1987), "Consumer Purchasing Strategies and the Information in Retail Prices," Journal of Retailing, 63, 3 (Fall), 279-297.

Tellis, Gerard J., Gary Gaeth and Lynn Clark (1985), "The Impact of External Information and Experience on Consumer Inference and Choice," in Marketing Communications: Theory and Research, Michael J. Houston and Richard J. Lutz, eds. Chicago: A.M.A.