Spann, Martin and Gerard J. Tellis (2005), “Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions,” forthcoming, Journal of Marketing.

Johnson, Joseph, Gerard J. Tellis and Deborah MacInnis (2005), “Winners, Losers, and Biased Trades,”  Journal of Consumer Research, 32, 2 (September), 324-330.

Johnson, Joseph, Gerard J. Tellis and Deborah MacInnis (2005), “Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices,” Journal of Academy of Marketing Science, 33, 4, 486-504.

Stremersch, Stefan and Gerard J. Tellis (2002), “Strategic Bundling of Products and Prices: A New Synthesis For Marketing,” Journal of Marketing, 66, 1 (January), 55-72. Winner of the Harold Maynard Award for most significant contribution to marketing thought.

Ackerman David and Gerard J. Tellis (2001), “Can culture affect prices? A cross-cultural study of shopping and retail prices,”  Journal of Retailing, 77, 57-82.

Rajendran, K. N. and Gerard J. Tellis (1994), "Is Reference Price Based on Context or Experience? An Analysis of Consumers' Brand Choices," Journal of Marketing, 58, 2 (January), 10-22.

Sethuraman, Raj and Gerard J. Tellis (1991), "An Analysis of the Tradeoff Between Advertising and Pricing," Journal of Marketing Research, 31, 2 (May), 160-174. Nominated for Odell Award for 1995.

Tellis, Gerard J. and Gary G. Gaeth (1990), "Best-Value, Price-Seeking and Price Aversion: The Impact of Information and Learning on Consumer Choices," Journal of Marketing, 54 (April), 34-45.

Tellis, Gerard J. (1989), "The Impact of Corporate Size and Strategy On Competitive Pricing," Strategic Management Journal, 10, 569-585.

Tellis, Gerard J. (1989), "Creative Pricing of Products and Services," in The Pricing Decision, ed. by Daniel T. Seymour, Chicago, Ill: Probus Publishing Company.

Tellis, Gerard J. (1988), "The Price Sensitivity of Competitive Demand: A Meta-Analysis of Sales Response Models," Journal of Marketing Research, 15, 3 (November), 331-341. Lead article in issue.

Tellis, Gerard J. (1988), "The Price Sensitivity of Selective Demand: A Meta-Analysis of Econometric Modesl of Sales," No. 88-105.

Tellis, Gerard J. (1986), "Beyond the Many Faces of Price: An Integration of Pricing Strategies," journal article reprint circulated by the institute.

Tellis, Gerard J. and Birger Wernerfelt (1987) "Competitive Price and Quality Under Asymmetric Information," Marketing Science, 6, 3, 240-253.

Tellis, Gerard J. (1987), "Consumer Purchasing Strategies and the Information in Retail Prices," Journal of Retailing, 63, 3 (Fall), 279-297.

Tellis, Gerard J. (1987), "Creative Pricing of Medical Services," Journal of Medical Practice Management, 3, 2 (Fall), 120-124.

Tellis, Gerard J. (1986), "Beyond the Many Faces of Price: An Integration of Pricing Strategies," Journal of Marketing, 50 (October), 146-160.
 - Reprinted in Marketing Classics, by Cox and Enis.

Tellis, Gerard J., Gary Gaeth and Lynn Clark (1985), "The Impact of External Information and Experience on Consumer Inference and Choice," in Marketing Communications: Theory and Research, Michael J. Houston and Richard J. Lutz, eds. Chicago: A.M.A.

Zinkhan, George M. and Gerard J. Tellis (1983), "BIDSIM: Using A Competitive Bidding Simulation To Highlight Pricing Issues," Journal of Marketing Education, (Summer), 48-55.