Sood, Ashish and Gerard J. Tellis, Gerard (2010), "Decoding Disruption: New Schema, Findings, and Model?" Conditionally accepted, Marketing Science.

Tellis, Gerard (2010), "Do Network Effects Warm or Chill a Budding Market?" forthcoming, International Journal of Research in Marketing.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2009), “Reply to Comments: Why and How Quality Wins Over Network Effects and What It Means,” forthcoming, Journal of Marketing Research.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2009), “Does Quality Win: Network Effects versus Quality in High Tech Markets,” forthcoming, Journal of Marketing Research.

Sood , Ashish and Gerard J. Tellis (2009), “Total Returns to Innovation,” forthcoming, Marketing Science.

Sood, Ashish, Gareth James, and Gerard J. Tellis (2009), “The Functional Regression: A New Model and Approach for Predicting the Market Penetration of New Products,” conditionally accepted, Marketing Science.

Tellis, Gerard J., Yiding Yin, and Simon Bell (2009), “Global Consumer Innovativeness: Cross Country Differences and Demographic Communalities," Journal of International Marketing, Forthcoming.Tellis, Gerard J. (2008), “Important Research Questions in Technology and Innovation,” Industrial Marketing Management.

Chandrasekaran, Deepa and Gerard J. Tellis (2007), “The Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences” forthcoming Marketing Science.

Johnson, Joseph and Gerard J. Tellis (2007), “The Value of Quality: Stock Market Returns to Published Quality Reviews,” forthcoming, Marketing Science.

Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses and Jeroen L. G. Binken, “Indirect Network Effects in New Product Growth,” Journal of Marketing, forthcoming.

Hauser John, Gerard J. Tellis and Abbie Griffin (2006), “Research on Innovation and New Products: A review and Agenda for Marketing Science,” Marketing Science, forthcoming.

Chandrasekaran, Deepa and Gerard J Tellis (2006), “Diffusion of New Products: A Critical Review of Models, Drivers, and Findings", Review of Marketing, forthcoming.

Golder, Peter N and Gerard J. Tellis (2004), “Going, Going, Gone: Cascades, Diffusion, and Turning Points of the Product Life Cycle,” Marketing Science, 23, 2 (Spring), 207-218. AMA/TechSig best paper award 2005

Foster, Joseph A, Golder, Peter N and Gerard J. Tellis (2004), “Predicting Takeoff for Whirlpool’s New Personal Valet,” Marketing Science. Finalist for Society of Marketing Science Practice Prize 2003.

Stefan Stremersch and Gerard J. Tellis, (2004), “Managing International Growth Of New Products,” 21, 4 (December), 421-438, International Journal of Research in Marketing, Winner of best paper at Noordwijk Conference on Global Marketing, organized by MSI and IJRF.

Tellis, Gerard J., Stefan Stremersch and Eden Yin (2003), “The International Takeoff of New Products: Economics, Culture and Country Innovativeness,” Marketing Science, 22, 2 (Spring), 188-208.

Tellis, Gerard J. (2001), Will and Vision: How Latecomers Grow To Dominate Markets,” McGraw Hill.
 Translated into Chinese, Korean, and Russian.

Peter N. Golder and Gerard J. Tellis (1998), "Beyond Diffusion: An Explanatory Approach To Modeling The Growth of Durables," 17 (June-July), 259-280, Journal of Forecasting.

Golder, Peter N. and Gerard J. Tellis (1997), "Will It Ever Fly? Modeling The Growth of New Consumer Durables." Marketing Science, 16, 3, 256-270.

Tellis, Gerard J. and C. Merle Crawford (1981), "An Evolutionary Approach to Product Growth Theory," Journal of Marketing, 45 (Fall), 125-132.

Golder, Peter N. and Gerard J. Tellis (1997), "Will It Ever Fly? Modeling The Growth of New Consumer Durables," MSI Working 97-127.