Sood, Ashish, Gareth James, and Gerard J. Tellis (2007), “The Functional Regression: A New Model and Approach for Predicting the Market Penetration of New Products,” conditionally accepted, Marketing Science.

Tellis, Gerard J., David Ackerman and Rajesh Chandy (1999), “In Search of Diversity: The Record of Major Marketing Journals,” Journal of Marketing Research, 36 (February), 120-131.

Fisher Robert J. and Gerard J. Tellis (1998), “Removing Social Desirability Bias With Indirect Questioning: Is the Cure Worse That the Disease?” Advances in Consumer Research, 15, 25, 563-567.

Tellis, Gerard J. (1996), "Review of The New Marketing Research Systems," Journal of Marketing Research, 33, February, 114-115.

Amit Ghosh, V. Kumar and Gerard J. Tellis (1992), "A Decomposition of Repetitive Response Behavior," Marketing Letters, 3, 4 (October), 407-417.

Tellis, Gerard J., Gary Gaeth and Lynn Clark (1985), "The Impact of External Information and Experience on Consumer Inference and Choice," in Marketing Communications: Theory and Research, Michael J. Houston and Richard J. Lutz, eds. Chicago: A.M.A.

Fornell, Claes, Gerard J. Tellis and George M. Zinkhan (1982), "Validity Assessment: A Structural Equations Approach Using Partial Least Squares," in An Assessment of Marketing Thought and Practice, Bruce J. Walker et al., eds., Chicago: A.M.A.