Sood, Ashish and Gerard J. Tellis, Gerard (2010), "Decoding Disruption: New Schema, Findings, and Model?" Conditionally accepted, Marketing Science.

Tellis, Gerard (2010), "Do Network Effects Warm or Chill a Budding Market?" forthcoming, International Journal of Research in Marketing.

Sood , Ashish and Gerard J. Tellis (2009), “Do Innovations Really Pay Off? Total Stock Market Returns to Innovation,” forthcoming, Marketing Science.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2009), “Reply to Comments: Why and How Quality Wins Over Network Effects and What It Means,” forthcoming, Journal of Marketing Research.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2009), “Does Quality Win: Network Effects versus Quality in High Tech Markets,” forthcoming, Journal of Marketing Research.

Tellis, Gerard J., Jaideep Prabhu and Rajesh Chandy (2009), “Innovation of Firms Across Nations: The Pre-Eminence of Internal Firm Culture,” Journal of Marketing

Sood , Ashish and Gerard J. Tellis (2009), “Do Innovations Really Pay Off? Total Stock Market Returns to Innovation,” forthcoming, Marketing Science.

Tellis, Gerard J., Yiding Yin, and Simon Bell (2009), “Global Consumer Innovativeness: Cross Country Differences and Demographic Communalities," Journal of International Marketing, Forthcoming.

Tellis, Gerard J. (2009), "A Lesson for Detroit: Tata Nano." San Francisco Chronicle, March, 31.

Tellis, Gerard, J. and Ashish Sood, (2008), “How to Back the Right Technology,” Wall Street Journal, December 15^th, R8.

Tellis, Gerard J. (2008), “Important Research Questions in Technology and Innovation,” Industrial Marketing Management.

Chandrasekaran, Deepa and Gerard J. Tellis (2007), “The Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences” forthcoming Marketing Science.

Johnson, Joseph and Gerard J. Tellis (2007), “The Value of Quality: Stock Market Returns to Published Quality Reviews,” forthcoming, Marketing Science.

Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses and Jeroen L. G. Binken(2007), “Indirect Network Effects in New Product Growth,” Journal of Marketing, forthcoming.

Tellis, Gerard J. (2005), “Disruptive Technology or Visionary Leadership?” Journal of Product Innovation and Management, forthcoming.

Hauser John, Gerard J. Tellis and Abbie Griffin (2005), “Research on Innovation and New Products: A review and Agenda for Marketing Science,” Marketing Science, forthcoming.

Sood, Ashish and Gerard J. Tellis (2005), “Technological Evolution and Radical Innovations,”  Journal of Marketing, 69, 3 (July), 152-168.

Hauser John, Gerard J. Tellis and Abbie Griffin (2005), “Research on Innovation and New Products: A review and Agenda for Marketing Science,” Marketing Science, forthcoming.

Tellis, Gerard J. (2001), Will and Vision: How Latecomers Grow To Dominate Markets,” McGraw Hill.
 Translated into Chinese, Korean, and Russian.

Chandy, Rajesh and Gerard J. Tellis (2000), “The Incumbent's Curse? Incumbency, Size and Radical Product Innovation," Journal of Marketing, 64, 3 (July), 1 to 17. Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2000.

Rajesh Chandy and Gerard J. Tellis (2000), “Leader’s Curse: Incumbency, Size and Radical Innovation,” Marketing Science Institute Report No. 00-100, Cambridge, MA: Marketing Science Institute.

Chandy, Rajesh and Gerard J. Tellis (1998), "Organizing for Radical Product Innovation," Journal of Marketing Research, 35 (November), 474-487

Rajesh Chandy and Gerard J. Tellis (1997), "Organizing For Radical Product Innovation," No. 98-102.

Rajesh Chandy and Gerard J. Tellis (1997), "Organizing For Radical Product Innovation," ISBM Working Paper No. 10-1997.

Crawford, C. Merle and Gerard J. Tellis (1981), "The Technological Innovation Controversy," Business Horizons, 24, 4, 76-88.

Tellis, Gerard J. and C. Merle Crawford (1981), "An Analysis of the U.S. Innovation Rate," in The Changing Marketing Environment: New Theories and Applications, Kenneth Bernhardt et al., eds., Series No. 47, Chicago: American Marketing Association, 280-285.