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Gerard J.
Tellis
(Gerry Tellis),
PhD Michigan,
is Professor of Marketing, Management, and
Organization, Neely Chair of American
Enterprise, and Director of the Center for Global Innovation, at the
USC
Marshall School of Business. He is
Distinguished Visitor of Marketing Research, Erasmus University, Rotterdam
and has been Visiting Chair of Marketing, Strategy, and Innovation at the
Judge Business School, Cambridge University, UK.
Tellis specializes in the areas of
innovation, advertising, global strategy, market entry, new product growth, promotion, and
pricing. He has published over 100 articles
and 4 books, which have
won over 20 awards, including
four of the most
prestigious in Marketing: the Frank M. Bass, William
F. Odell, Harold D. Maynard (twice), and Fellow of INFORMS Society of
Marketing Science. He is an Associate Editor
for Marketing Science and
Journal of Marketing
Research
and
has been on the
editorial review boards of the Journal
of Marketing Research,
Journal of Marketing and Marketing Science for several years.
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