ACADEMIC EXPERIENCE

Neely Chair in American Enterprise and Professor of Marketing, 1993 to present, University of Southern California, Los Angeles.

Director of Center for Global Innovation, 1994 to present, University of Southern California, Los Angeles.

Visiting Professor of Marketing, Strategy and Innovation, Judge Institute of Management, Cambridge University, UK.

Visiting Fellow, Sidney Sussex College, Cambridge University, UK.

Visiting Distinguished Professor, Erasmus University Rotterdam, Netherlands.

Associate Professor, 1989 to 1993, University of Southern California, Los Angeles.

Associate Professor 1988-1990, University of Iowa, Iowa City.

Assistant Professor 1983-1988, University of Iowa, Iowa City.

Research and Teaching Assistant, 1979-1983, University of Michigan, Ann Arbor.

BUSINESS EXPERIENCE

Sales Development Manager,  Johnson & Johnson, Bombay. Responsibilities included Brand Management, New Product Introductions and Sales Staff Planning.

CONSULTING

Whirlpool Corporation

Procter & Gamble

Nestle Food Company

Lever Brothers

Trope & Trope

Futuredontics

Shook, Hardy & Bacon

Los Angeles Department of Transportation

Women's Health Center & Conceivable Concepts.