Sood, Ashish and Gerard J. Tellis, Gerard (2010), "Decoding Disruption: New Schema, Findings, and Model?" Conditionally accepted, Marketing Science.

Tellis, Gerard (2010), "Do Network Effects Warm or Chill a Budding Market?" forthcoming, International Journal of Research in Marketing.

Tellis, Gerard J., Yiding Yin, and Rakesh Niraj (2008), “Does Quality Win: Network Effects versus Quality in High Tech Markets,” forthcoming, Journal of Marketing Research.

Johnson, Joseph, and Gerard J. Tellis (2007), “Drivers of Success for Entry Into China and India,” Journal of Marketing, forthcoming.

Chandrasekaran, Deepa and Gerard J. Tellis (2007), “The Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences” forthcoming Marketing Science.

Johnson, Joseph and Gerard J. Tellis (2007), “The Value of Quality: Stock Market Returns to Published Quality Reviews,” forthcoming, Marketing Science.

Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses and Jeroen L. G. Binken(2007), “Indirect Network Effects in New Product Growth,” Journal of Marketing, forthcoming.

Tellis, Gerard J. (2001), Will and Vision: How Latecomers Grow To Dominate Markets,” McGraw Hill.
 Translated into Chinese, Korean, and Russian.

Tellis, Gerard J. and Golder, Peter N. (1996), "First to Market, First to Fail? The Real Causes of Enduring Market Leadership," Sloan Management Review, 37, 2, 65-75. Discussed in The Wall Street Journal, Los Angeles Times, Economist, and other publications.

 Golder, Peter and Gerard J. Tellis (1993), "Pioneering Advantage: Marketing Fact or Marketing Legend," Journal of Marketing Research, 30 (May), 158-170.

Golder, Peter and Gerard J. Tellis (1992), "Do Pioneers Really Have Long Term Advantage? A Historical Analysis." No. 92-124. Won MSI’s best paper award for 1993.