Seshadri Tirunillai and Gerard J. Tellis (2009), “Does Chatter Really Matter? The Impact of Online Consumer Generated Content on a Firm’s Financial Performance.”
Gaia Rubera and Gerard J. Tellis (2009), Alternate Routes to Corporate Entrepreneurship: Market-Based Spinoffs Versus Buyouts,” under revision for re-submission to Marketing Science.
Tellis, Gerard J. and
Ip, Edward, Gerard J. Tellis and Joseph Johnson (2004), “Optimizing Customized Temporal Discounts Promotions.”
Bao, Kevin and Gerard J. Tellis (2005), “Vaporware: Wisdom or Wasteland?”
Prosser, Elise, Eddie Ip,
Fred Zufryden and Gerard J. Tellis (1997), "Optimizing the Manufacturer’s Promotional Decision."
K. N. Rajendran and Gerard J. Tellis (1994), "Is Reference Price A Fair Price or an Expected Price."
Hariharan, Hari S. and Gerard J. Tellis (1993), "A Household Model of Brand Loyalty: Specification and Implications for Brand Management."
Sethuraman, Raj and Gerard J. Tellis (1994), "To Tell or Not To Tell What Is On Discount? A Model of Retailer Price Discounting."