WORKING PAPERS

Kevin Bao and Gerard J. Tellis (2005), “Strategic Pre-announcement and Positioning of Technological Innovations.”

Seshadri Tirunillai and Gerard J. Tellis (2009), “Does Chatter Really Matter? The Impact of Online Consumer Generated Content on a Firm’s Financial Performance.”

Gaia Rubera and Gerard J. Tellis (2009), Alternate Routes to Corporate Entrepreneurship: Market-Based Spinoffs Versus Buyouts,” under revision for re-submission to Marketing Science.

Tellis, Gerard J. and Deepa Chandrasekaran (2009), “Patterns and Causes of Biases in Cross Cultural Research,” Under first review, under revision for second submission, International Journal for Research in Marketing.

Spann, Martin, Marc Fischer and Gerard J. Tellis (2009), “Skimming or Penetration? Test of Dynamic Pricing Strategies for New Products.”

Arts, Joep, Deepa Chandrasekaran, Gerard J. Tellis and Ruud Frambach (2009), “Price and Price Patterns in the International Takeoff of New Products,”

Ip, Edward, Gerard J. Tellis and Joseph Johnson (2004), “Optimizing Customized Temporal Discounts Promotions.”

Bao, Kevin and Gerard J. Tellis (2005), “Vaporware: Wisdom or Wasteland?”

UNPUBLISHED PAPERS

Prosser, Elise, Eddie Ip, Stefan Stremersch and Gerard J. Tellis, “Life After Death: Modeling Video Life Cycles”.

Fred Zufryden and Gerard J. Tellis (1997), "Optimizing the Manufacturer’s Promotional Decision."

K. N. Rajendran and Gerard J. Tellis (1994), "Is Reference Price A Fair Price or an Expected Price."

Hariharan, Hari S. and Gerard J. Tellis (1993), "A Household Model of Brand Loyalty: Specification and Implications for Brand Management."

Sethuraman, Raj and Gerard J. Tellis (1994), "To Tell or Not To Tell What Is On Discount? A Model of Retailer Price Discounting."