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PRESENTATIONS AT ACADEMIC CONFERENCES
“Does Chatter Matter? Impact of Online Chatter on Stock
Prices,” AMA Winter Educator’s Conference, New Orleans, 2010
“To Make or Not to Make: Payoff to Make versus Buy
Innovations,” AMA Winter Educator’s Conference, New Orleans, 2010.
“Demystifying Disruption: A New Model to Understand and
Predict Technological Disruption,” China Marketing Doctoral Consortium, Fudan
University, 2010.
“Silicon Envy: Dynamics of Global IT Clusters,” Marketing
Dynamics Conference, Istanbul, Turkey.
“Developing Interesting and Impactful
Research,” American Marketing Association Educators
Conference 2010.
“Patterns of Global R&D Location,” Yale University China-India
Conference, Beijing, China 2010.
“Demystifying Disruption: A New Model to Understand and Predict Technological Disruption,” Yale University Conference on Consumer Insights, 2010.
“An
Analysis of Global IT Clusters,” PDMA Research Forum, Anaheim CA, November 2009.
“Does
Chatter Really Matter? Market Returns to User Generated Content,” Conference on
UGC, Wharton School, Philadelphia, PA, December 2009.
“Problems
and Opportunities in Pricing Research,” Behavioral Pricing Conference, Orlando,
FL, November 2009.
“Innovation of Firms Across Nations: A
Culture of Relentless Innovation,” 2nd Latin American Retail Congress, San
Paulo, October 2009.
“Alternate Routes of Corporate
Entrepreneurship, Buyouts vs Spinoffs,” Marketing Dynamics Conference, New York,
NY, September 2009.
“Make vs Buy: Market Returns to Making vs
Buying Innovations,” West-Coast Research Symposium, University of Washington,
Seattle, Sep. 2009.
“How To Do
Impactful Research,” AMA Summer Educator’s Conference, Chicago, August 2009.
“Drivers of Success for Market Entry into
India and China,” India Trade Conference, Irwindale, CA, June 2009.
“Important
Research Questions In Innovation,” AMA Sheth Doctoral Consortium, Georgia State
University, GA, June 2009.
“Drivers and Dimensions of Product
Coolness,” Marketing Science Conference, Ann Arbor, MI, June 2009.
“Patterns in International Location of
R&D,” European Marketing Academy Conference, Nantes, France, May 2009
“Important Research Questions In
Innovation,” US-EU Conference in Innovation, Nuremberg, Germany, May 2009.
“Drivers
of Success for Market Entry into India and China,” Conference in India, Judge
Business School, Cambridge University, UK, May 2009.
“Advertising in a Recession,” Advertising Research Foundation Annual Meeting,
New York, NY, April 2009.
“Patterns
in International Location of R&D,” AMA Winter Educator’s Conference, Tampa, FL,
Feb 2009
“Generalizations on Advertising Effectiveness,” Wharton Conference on Generalizations in Advertising, Dec. 2008.
“Spinoffs versus Buyouts in Corporate Entrepreneurship,” West-Coast Research Symposium, Stanford, Sep. 2008.
“Functional Regression: A New Model for Predicting the Market Penetration of Innovations,” (with Sood and James), Marketing Science Conference, Vancouver, 2008.
“Catch-up, Leapfrogging, and Globalization: Dynamics of New Product Diffusion Across Nations,” (with Deepa Chandrasekaran), Marketing Science Conference, Vancouver, 2008.
“Drivers of Success for Market Entry into India and China,” Conference on Competition, Mainz, Germany, 2008.
“Patterns and Problems in Global Competition,” Conference on Competition, Mainz, Germany, 2008.
“Drivers of Success for Market Entry into China and India,” (with Joseph Johnson), Conference on Competition, Mainz, Germany, 2008.
“Total Returns to Innovation,” (with Ashish Sood), 37th EMAC Conference, Brighton, UK, May 2008.
“Important Research Questions In Innovation,” Conference on Innovation at Renssaeler Institute of Technology, May 2008.
“Total Market Returns to Innovations,” (with Ashish Sood), 5th University of Utah Conference on Innovation, Eccles School of Business, Feb 2008.
“The
Incumbents Curse,” (with
“Innovation of Firms Across Nations,”
(with Jaideep Prabhu and
“Decoding Disruption,” (with
“Getting a Grip on the Saddle of New Product Growth,” (with Deepa Chandrasekaran), American Marketing Association, August 2007.
“Decoding
Disruption,” with
“What Causes a Trough in New Product
“Decoding
Disruption,” (with
“Explaining the Trough in New Product Sales,” Conference in Accelerating the Diffusion of New Products, Los Angeles, Ca, March 2007.
“Catch-up and Slowdown: Generalizations on Global Penetration of New Products,” Bass Conference, Dallas, TX, February 2007.
“Reflections on 25 Years of Research & Publishing,” AMA-Sheth Doctoral Consortium, 2007.
“Decoding Disruption” (with Ashish Sood), EMAC Conference, Reykjavik, Iceland, 2007.
“What Causes a Trough in New Product Sales: Cycles, Chasms, or Cascades?” (with Deepa Chandrasekaran, Marketing Science Institute-USC Conference on Accelerating Diffusion of New Products, 2007.
“Decoding Disruption” (with Ashish Sood), AMA Winter Educators’ Conference, San Diego, CA 2007.
“Decoding Disruption” (with Ashish Sood), University of Utah, Winter Conference on Innovation, 2007.
“An Alternate Paradigm of Research,” PDMA Conference, Atlanta, 2006.
“Quality Versus Network Effects in the Success of New Products,” (with Rakesh Niraj and Eden Yin), PDMA Conference, Atlanta, 2006.
“Modeling Indirect Network Effects in New Product Growth,” (with Stefan Stremersch and Philip Hans Franses), PDMA Conference, Atlanta, 2006.
“Total Stock Market Returns to Innovation,” (with Ashish Sood), PDMA Conference, Atlanta, 2006.
“Getting a Grip on the Saddle: Cascades, Chasms, or Cycles” (with Deepa Chandrasekaran), Marketing Time Series Conference, UCLA, 2006
“The Value of Quality: Stock Market Returns to Quality Reviews,” (with Joseph Johnson), Marketing Time Series Conference, UCLA, 2006.
“Getting a Grip on the Saddle: Cascades, Chasms, or Cycles” (with Deepa Chandrasekaran), Marketing Science Conference, Pittsburg, 2006
“Total Stock Market Rewards to Innovations,” (with Ashish Sood), Marketing Science Conference, Pittsburg, 2006.
“International Takeoff of New Products,” European Marketing Association Conference, Athens, 2006.
“Innovation of Firms Across Nations,” European Marketing Association Conference, Athens, 2006.
“Total Stock Market Rewards to Innovations,” (with Ashish Sood), AMA Winter Conference, St. Petersburg, Florida 2006.
“Total Stock Market Rewards to Innovations,” (with Ashish Sood), Conference on Innovation, IIT Madras, India, 2005.
“Global Takeoff of New Products,” (with Deepa Chandrasekaran), PDMA Conference, San Diego, 2005
“Total Stock Market Rewards to Innovations,” (with Ashish Sood), Conference on Innovation, IIT Madras, India.
“Global Takeoff of New Products,” (with Deepa Chandrasekaran), Conference on Innovation, IIT Madras, India, 2005
“The Innovation of Nations,” with Jaideep Prabhu and Rajesh Chandy, Marketing Science Conference, Atlanta, 2005.
“Conquest of Emerging Markets: China versus India,” (with Joseph Johnson), Marketing Science Conference, Atlanta, 2005
“Global Takeoff of New Products,” (with Deepa Chandrasekaran), Marketing Science Conference, Atlanta, 2005
“Global Consumer Innovativeness,” (with Rajesh Chandy & Jaideep Prabhu), EMAC Conference, Milan, Italy 2005.
“Modeling Total Effects of Advertising Response,” (with Chandy, MacInnis, & Thaivanich), EMAC Conference, Milan, Italy 2005.
“The Innovation of Nations,” with Jaideep Prabhu and Rajesh Chandy, International Conference on Innovation, Bangalore, India, 2004.
“Global Consumer Innovativeness,” (with Yin and Bell) Conference on Emerging Marketing, Indian Institute of Management, Kozhikode, 2004.
“The Global Penetration of New Products,” with Deepa Chandrasekaran, International Conference on Innovation, Bangalore, India, 2004.
“Global Consumer Innovativeness,” (with Yin and Bell) Marketing Science Institute and Journal of Marketing Research Joint Conference on Applied Research, Yale University, 2004.
“The Optimal Data Interval for Econometric Models of Advertising Response,” (with Philip Hans Franses), Conference on Time Series Models in Marketing, Dartmouth University.
“Global Consumer Innovativeness,” (with Yin and Bell) Association for Consumer Research, Portland, Oregon, 2004.
“Global Consumer Innovativeness,” (with Yin and Bell) Marketing Science Conference, Rotterdam 2004.
“The Tradeoff Between Advertising and Price Promotions,” (with Raj Sethuraman), AMA Summer Educators’ Conference, Boston, 2004.
“Technological Evolution and Radical Innovation:” (with Sood, Ashish), Workshop on Innovation, AMA Summer Educators’ Conference, Boston, 2004.
“Optimal Customized Temporal Discounts,” (with Johnson and Yip), Marketing Science Conference, Rotterdam 2004.
“Are Consumers Rational: Analysis of Internet Shopping Behavior” (with Martin Spann), American Marketing Association, Winter Conference, Scottsdale, Az, 2004.
“Historical Research in Marketing Strategy: Method, Myths, and Promise,” (with Chandy, Rajesh, Peter Golder), in Cool Tools for Marketing Strategy, AMA Summer Educator’s Conference, 2003.
“Network Effects, Path Dependence or Quality: What Drives the Success of New High Tech Products?” (with Eden Yiding), Marketing Science Conference, Maryland, 2003.
“Application of Takeoff Analysis to Whirlpool’s Introduction of the Personal Valet,” (with Peter Golder), Marketing Science Conference, Maryland, 2003.
“Are Consumers Rational: Analysis of Internet Shopping Behavior” (with Martin Spann), Marketing Science Conference, Maryland, 2003.
“Stock Market Returns to Innovation Versus Quality,” (with Joseph Johnson), Marketing Science Conference, Maryland, 2003.
“Managing Growth of New Product in International Markets” (with Stefan Stremersch), MSI Global Conference, Noordwijk, Netherlands, 2003
“The International Takeoff of New Consumer Durables,” (with Stefan Stremersch and Yiding Yin), INFORMS Europe Conference, Summer, 2003.
“The International Takeoff of New Consumer Durables,” (with Stefan Stremersch and Yiding Yin), PDMA and EIASM International Conference, Brussels, 2003.
“Evolution of Technological Life Cycles:” (with Sood, Ashish), AMA Winter Educator’s Conference, Orland, 2003.
“The International Takeoff of New consumer Durables,” (with Stefan Stremersch and Yiding Yin), 2002 Winter Research Conference, Hyderabad, India.
“Gambling on Growth: Consumer’s Choice of Risky Assets Under Uncertainty,” Marketing Science Conference, Edmonton.
“Modeling When, Why, and How Advertising Works,” Marketing Science Conference, Edmonton.
“The International Takeoff of New consumer Durables,” (with Stefan Stremersch and Yiding Yin), Marketing Science Conference, Edmonton.
“Optimizing Customized Coupons,” (with Eddie Ip and Joseph Johnson), INFORMS Conference in Miami, November 2001.
“What to Say When: Advertising Appeals in Evolving Markets,” (with Rajesh Chandy, Pattana Thaivanich and Deborah MacInnis) Marketing Science Conference, Wiesbaden, Germany, Summer 2001.
“New Hardware Looking For Software: A Multivariate Switching Model For Estimating Indirect Network Effects,” (with Stefan Stremersch) Marketing Science Conference, Wiesbaden, Germany, Summer 2001.
“A Multivariate Switching Model For Estimating Indirect Network Effects,” (with Stefan Stremersch), INFORMS Conference, Maui, Summer 2001.
“Winners, Losers and Hype: A Study of Consumer Purchase of Stocks Under Uncertainty,” with Joseph Johnson, Marketing Science Conference, UCLA, 2000.
“Quality versus Network Externalities in the Takeoff Of High Tech Innovations,” with Eden Yin, Marketing Science Conference, UCLA, 2000.
“The Leader’s Curse?” with Rajesh Chandy, Conference on Competition, Mainz, Germany, 1999.
“Decomposing the Effects of Direct Advertising: Which Ad Works, When, Where and How Long?”, Marketing Science Conference, Syracuse, 1999.
“The Leader’s Curse?” (with Rajesh Chandy), Marketing Science Conference, Fontainebleau, France 1998.
“Decomposing the Effects of Direct Advertising,” (with Rajesh Chandy and Pattana Thaivanich), AMA Winter Educators’ Conference, Austin 1998.
“Radical Product Innovation In High Technology Markets,” with Rajesh Chandy, Marketing Science Conference, Berkeley, 1997.
“Problems in Market Pioneering,” with Peter Golder, INFORMS National Meeting, Atlanta, 1996.
“Internal Markets and Radical Product Innovation: Review and Experiment,” (with Rajesh Chandy), Marketing Science Conference, Gainesville, Florida 1996.
“Modeling the Slowdown of New Consumer Durables,” (with Peter Golder), Marketing Science Conference, Gainesville, Florida 1996.
“Predicting the Take-Off Of New Consumer Durables,” with Peter Golder, Product Development and Management Association, Fall Conference, Minnesota, 1995.
“Predicting the Take-Off Of New Consumer Durables,” with Peter Golder, Marketing Science Conference, Sydney, 1995.
“Touching, Feeling and Flirting: The Effects of Culture on Price and Price Behavior” (with David Ackerman), Marketing Science Conference, Tucson, March 1994.
“First to Enter, First to Market? The Real Causes of Enduring Market Leadership,” (with Peter Golder), TIMS/ORSA National Meeting, November 1993, Phoenix.
“To Tell or Not To Tell What Is On Promotion,” (with Raj Sethuraman) Marketing Science Conference, St. Louis, 1993.
“Do Consumers Ever Learn? Findings From An Experimental Market,” (with Jaideep Prabhu) Marketing Science Conference, St. Louis, 1993.
“The Rewards to Market Entry: Pioneers Versus Early Leaders,” (with Peter Golder) TIMS/ORSA Joint National Meeting, San Francisco, 1992.
“Pioneering Advantage: Marketing Fact or Marketing Legend?” (with Peter Golder) Marketing Science Conference, London 1992.
“A Model to Determine the Optimal Depth and Timing of Retail Promotions,” (with Fred Zufryden) Marketing Science Conference, London, 1992.
“Is Reference Price A Fair Price Or An Expected Price?” (with K. N. Rajendran) Marketing Science Conference, Wilmington, Delaware, March 1991.
“Modeling Brand Equity with Scanner Data,” (with S. Hariharan) TIMS/ORSA Joint National Meeting, Philadelphia, October, 1990.
“A Dirichlet Model of Brand Equity,” (with S. Hariharan) AMA Winter Educators' Conference, Phoenix, Arizona, February, 1990.
“An Analysis of the Components of Reference Price,” (with K. Rajendran) Marketing Science Conference, Champaign, Illinois, March 1990.
“Do Promotions Increase, Decrease or Have No Effect on Brand Promotions? A Test of Three Rival Theories”, The Association of Consumer Research, New Orleans, October 1989.
“Exploring the Appropriate Data Frame for Ad-Response Models” (with Doyle Weiss), TIMS/ORSA Joint National Meeting, New York, 1989.
“Is Complexity a Virtue? The Forecasting Ability of Econometric Models” (with Hari S. Hariharan and Siva Balasubramanian), TIMS/ORSA Joint National Meeting, New York, 1989.
“The Determinants of the Variation in Sales Elasticities of Advertising and Pricing” (with Raj Sethuraman), TIMS/ORSA Joint National Meeting, New York, 1989.
“The True Data Interval for Econometric Models of Advertising,” (with Charles Whiteman and Byung‑Do Kim), Marketing Science Conference, Duke University, March 1989.
“A Decomposition of Routine Response Behavior,” (with Amit Ghosh, V. Kumar), Marketing Science Conference, Duke University, March 1989.
“An Analysis of the Behavioral Effects of Promotions,” Marketing Science Conference, Duke University, March 1989.
“Consumer Inference of Product Quality Under Uncertainty,” (with Gary Gaeth) the 30th Annual Meeting of the Psychonomics Society, Chicago, November 1988.
“Inference, Price‑Aversion and Rationality: An Analysis of Price Response Under Uncertainty”, (with Gary Gaeth) TIMS/ORSA Conference, Denver, October 1988.
“The Price Sensitivity of Competitive Demand: A Meta‑Analysis of Sales Response Models,” Marketing Science Conference, Seattle 1988.
“Use of Brand Loyalty Indices for Market Segmentation”, with V. Kumar and Amit Ghosh, TIMS/ORSA Conference, St. Louis, November 1987.
Speaker at a Symposium on Repetitive Advertising, American Marketing Association Educators' Conference, Toronto, August 1987.
“Advertising Exposure, Loyalty and Brand Purchase: A Two Stage Model of Choice,” Sixth Annual Advertising and Consumer Psychology Conference, Chicago, May 1987.
“Competitive Price, Quality and Market Share With Asymmetric Information and Rational Expectations,” ORSA/TIMS National Conference, Miami, November 1986 (with Birger Wernerfelt).
“A Dynamic Marketplace Game,” Behavioral Research Conference, Cornell University, June 1986 (with Gary Gaeth)
“Advertising Exposure and Brand Choice: An Informational Approach,” Marketing Science Conference, Dallas, March 1986.
“Price, Advertising and Quality Competition in the Major Appliance Industry,” Marketing Science Conference, Nashville, March 1985.
“A Model of Competitive Price, Quality and Market Share Under Imperfect Consumer Information,” Marketing Science Conference, Chicago, 1984.
Harvard University, 2011
Peking University, 2011
University of Munich, 2011
University of Innsbruck, 2011
Georgia Tech University, 2011
Fudan University, Shanghai 2010
Yale University, New Haven, CT 2010
Koc University, Istanbul, Turkey, May 2009
Sabanci University, Istanbul, Turkey, May 2009.
USC Stevens Institute, December 2008.
Wharton’s Mack Center for Technological Innovation,
November 2008.
Tanaka Business School, Imperial College, London,
UK, May 2008.
Colloquium on Science and Art of Innovation, UC
5th
Annual Conference on Innovation,
Lally School of Management & Technology, Rensselaer
Polytechnic Institute, Spring Research Camp on Innovation, Feb 2008.
5th
Marketing in
Winter Research Camp, Katz
Center for Technology,
Summer Research Camp,
Hightower Distinguished Lecturer in Marketing,
Board of Leaders,
MIT Data Center, Marketing Engineering, Cambridge, MA, 2005.
Copenhagen Business School, Copenhagen, Denmark, 2005.
Ảrhus Business School, Ảrhus, Denmark, September 2005.
Mendosa College of Business, Notre Dame, Spring 2005.
School of Business, Columbia University, Spring 2005.
Conference on Innovation, University of Utah, February 2005
Spring Research Camp, University of Maryland, Spring 2004
Keynote Speaker, Houston Doctoral Consortium, University of Houston, April 2004.
Conference on Strategy, Free University of Amsterdam, Amsterdam, March 2004.
Conference on Innovation, Wharton School, University of Pennsylvania Fall 2003.
AMA Cool Tools for Strategy Research, August 2003.
Conference on Innovation, University of Utah, February 2004
Ohio State University, Fall 2003
University of Florida, September 2003.
University of Michigan, April 2003
University of Miami, Miami, Fl.
University of Washington, Seattle, WAY.
Spring Research Camp, University of Texas, Austin, TX.
Spring research Camp, University of Iowa, Iowa City, IA.
London Business School
Tilburg University
Graduate School of Business, University of Houston, Houston Texas.
Graduate School of Management, University of California, Irvine.
Haas School of Business, University of California, Berkeley.
Tuck School of Business, Dartmouth University.
Smeal College of Business, Pennsylvania State University.
Graduate School of Business, University of Washington, Seattle.
INSEAD, Fontainbleau, France.
Anderson School of Business, University of California, Los Angeles.
University of California, Irvine.
Cornell University, Ithaca, New York.
Harvard Business School, Cambridge.
University of Michigan, Ann Arbor.
Virginia Polytechnic and State University, Blacksburg.
University of Southern California, Los Angeles.
University of Toronto, Toronto.
Southern Methodist University, Dallas, Texas.
University of Rochester.
University of Texas, Austin.
University of Virginia.
Presentation to USC Marshall Partners, Fall Meeting, 2010.
Presentation to USC Marshall Corporate Advisory Board, 2010.
Presentation to Board of USC Marshall Center for Global
Innovation, 2010.
Presentation to USC Marshall Board of Leaders Spring Meeting,
2010.
Keynote address, Global Conference on Innovation, Mumbai
India, 2010.
Keynote address, Brazilian Food Marketers Conference, San
Paulo 2010.
Keynote address, MSI-Fudan University Marketing Conference,
Shanghai 2010.
Presentation to USC Orange County Alumni Chapter, 2010.
Keynote address, Brazilian Retail Conference, San Paulo 2009.
Presentation to USC Marshall Alumni Reunion Weekend, Los
Angles, April 2009.
Presentation to USC Marshall Alums, New York, October 2009
Presentation, Trojan League of LA, November 2008.
Presentation, at USC Parent’s Weekend, October 2008.
Presentation, USC Marshall Board of Leaders, October 2008.
Presentation, Marshall Corporate Advisory Board, October 2008.
Plenary Address, USC-CTM’s Interactive Digital Media Workshop,
July 2008.
Presentation on Challenges of Technological Innovation at
USC-CTM Conference on Network Digital Media, LA, February, 2008.
Presentation on Consumer Generated Media
and Stock Market Performance,” (with TNS Seshadri), at
Presentation, Marketing Executives
Networking Group.
Plenary Address, Measuring Advertising
Performance, World Advertising Association,
Plenary Address, American Accounting Association, Forth Worth,
TX, 2007.
Presentation on Global Innovation,
Accenture Annual Conference on Strategy,
Address on Most Pressing Research Issues
in Innovation, AMA Tech/SIG,
Presentation on Innovation,
Presentation on Innovation,
Address at plenary session, European
Marketing Association meeting,
Speaker at plenary session on research,
IIR Conference on Marketing Research
Methods,
Keynote address, Global Resources,
Keynote address, PDMA Research Forum,
Keynote address, PDMA Research Forum, San Diego, CA, 2005.
MSI Conference on Innovations, Boston, May 2005.
MSI Trustee Meeting, May 2004,
Conference on Emerging Technologies, Wharton, Fall 2003.
MSI Trustees Meeting, Tucson, Fall 2002.
Keynote Speaker, Conference on Promotion, Institute of International Research, Chicago, January, 2002.
Keynote Speaker, Conference on Promotion, Institute of International Research, New York, January, 2001.
Keynote Speaker, Conference on Promotion, Institute of International Research, San Diego, July, 2000.
Marketing Science Institute’s Trustees Meeting, San Francisco, 1999
Keynote Speaker, Conference on Pricing, Institute of International Research, San Diego, April, 1999.
Keynote Speaker, Conference on Promotion, Institute of International Research, San Diego, November, 1998.
Keynote Speaker, Conference on Promotion, Institute of International Research, San Diego, Summer 1998.
Marketing Science Institute Conference on “Really New Products, Evolving Markets, and Responsive Organizations,” Boston, 1997 (with Rajesh Chandy).
Keynote Speaker, Conference Boards’ Marketing Conference, 1996.
Product Development Conference, Minneapolis, 1995, (with Peter Golder).
Marketing Science Institute Conference on “Really New Products”, Boston 1994.
Marketing Science Institute Conference, “Novel Findings in Marketing,” Atlanta 1993, (with Peter Golder)
Marketing Science Institute Conference on Brand Equity Conference, Austin, TX. 1990.
Westin Hotels Worldwide Conference, Costa Mesa, 1990.
The Marketplace 1989, Point-Of-Sale-Promotion Institute, New York, 1989.
Conference on Point-Of-Sale-Promotion, San Francisco, 1989.
Public Relations Society of America, Cedar Rapids, 1989.
Advertising Research Foundation's Annual Conference, New York, 1988.
Conference on Pricing, The Pricing Institute, New York, 1987.
Whirlpool Corporation
Procter & Gamble
British Petroleum
Nestle
Kellogg
Lever Brothers
Bowater Scott
Cadbury Schweppes
White Wings
Nicholas Kiwi