Davide Proserpio

News | Professional Activities | Selected Papers | Working Papers | Recent Talks | Rejections | Teaching

I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to online markets and social media. Some of the topics I work on include the sharing economy, competition between online and offline markets, online reviews and reputation, and advertising.

Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.


News

  • 08/02/2017 The paper The Sharing Economy and Housing Affordability: Evidence from Airbnb is covered by CityLab and Fast Company

  • 07/17/2017 The working paper Advertising Strategy in the Presence of Reviews: an Empirical Analysis with Brett Hollenbeck and Sridhar Moorthy is accepted for presentation at the QME conference 2017!

  • 06/08/2017 Dina Mayzlin presented our work Asking for Reviews: An Empirical Investigation of Review Solicitation @ the Marketing Science conference held at USC. Full video available here!


Professional activities

  • Program Committee: WWW 2016

  • Ad Hoc Reviewer: Marketing Science, Management Science


Selected Papers

  • Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews PDF SSRN
    Davide Proserpio and Georgios Zervas. Forthcoming, Marketing Science.

    Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
    🏆 Best Paper Nominee at CIST'15.

  • The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry PDF SSRN
    Georgios Zervas, Davide Proserpio and John W. Byers. Forthcoming, Journal of Marketing Research.

    Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
    🏆 Best Paper Nominee at EC'15.
    Initial version presented at the Workshop on Information Systems and Economics (WISE '13), Milan, Italy, December 2013 and at the Ninth Symposium on Statistical Challenges in eCommerce Research (SCECR '13), Lisbon, Portugal, June 2013.

    Selected media coverage
    Bloomberg - Guest Commentary and video (06/15/15)
    New York Times (05/11/15)
    Los Angeles Times (06/11/14)
    The Economist (04/26/14)
    Hotels News Now (02/14/14)
    The Atlantic Cities (02/10/14)
    Huffington Post (02/09/14, in Spanish, thanks Lucia!)
    New York Times Bits blog (02/05/14)
    Boston Globe Ideas Blog (01/13/14)

Full papers list

Working Papers

  • The Sharing Economy and Housing Affordability: Evidence from Airbnb SSRN
    Kyle Barron, Edward Kung, and Davide Proserpio

    Selected media coverage
    CityLab (08/02/17)
    Fast Company (08/08/17)

  • Advertising Strategy in the Presence of Reviews: an Empirical Analysis
    Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio

    Presented at: QME Conference 2017

  • Asking for Reviews: An Empirical Investigation of Review Solicitation
    Dina Mayzlin, Sridhar Moorthy, and Davide Proserpio

  • Tell Me Who You Follow, and I'll Tell You Who You Are: Unexplored Antecedents and Consequences of Status Perceptions
    Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes

  • You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy
    Davide Proserpio, Wendy Xu, and Georgios Zervas.

    Draft available upon request.
    Presented at: QME Conference 2016, Stanford 2016 Digital Marketing Conference

  • A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average PDF SSRN
    Georgios Zervas, Davide Proserpio, and John W. Byers.

    First version: 01/30/2015
    Last revision: 04/12/2015

    Selected media coverage
    Wired (05/07/15)
    TechCrunch (04/11/15)
    Corriere della Sera, print edition (03/27/15) PDF
    Mashable (02/25/15)
    New York Times (01/30/15)


Recent talks

  • Bocconi University, Milan, Italy, July 2017
    Asking for Reviews: An Empirical Investigation of Review Solicitation

  • University of California, San Diego, CA, May 2017
    Asking for Reviews: An Empirical Investigation of Review Solicitation

  • INFORMS Annual Meeting, Nashville, TN, November 2016
    The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

  • 10th Triennial Invitational Choice Symposium, Lake Louise, AB, Canada, May 2016
    The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

  • Federal Reserve, Washington DC, April 2016
    The psychology of job loss: using social media to characterize and predict unemployment

All talks


Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

  • 09/2017 - Adobe Data Science Research award

  • 09/2017 - Marketing Science Institute grant

  • 08/2017 - CIST (Conference on Information System and Technology)

  • 07/2017 - ACR Conference

  • 2016 - The Eleventh Annual Bass FORMS Conference

  • 2016 - Google Faculty Research Award

  • 2016 - USC Marshall Research Grant


Teaching


Contact information
USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us