Lan Luo

About Me

Research

Teaching

Awards

Publications:

  1. Lan Luo (2011),"Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach", Journal of Marketing Research, Vol. 48, No.1, 128-139. [download],[technical appendix]

  2. Lan Luo, Jack (Xinlei) Chen, Jeanie Han, and C. W. Park (2010),"Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases",  Journal of Marketing Research, Vol.47, No.6, 1114-1128. [download]

  3. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2008), "Incorporating Subjective Characteristics in Product Design and Evaluations", Journal of Marketing Research, Vol.45, No.2., 182-194.[download], [technical appendix]
    * Donald R. Lehmann Award, 2009; Paul E. Green Award (finalist), 2008

  4. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2007), "New Product Development under Channel Acceptance", Marketing Science, (Lead Article),Vol.26, No.2, 149-163.[download].
    *John D.C. Little Award, 2007

  5. Babak Besharati, Lan Luo, Shapour Azarm, and P. K. Kannan (2006), "Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach", ASME Journal of Mechanical Design, Special Issue "Risk-Based and Robust Design", Vol.128, No.4, 884-892. [download]

  6. Lan Luo, P. K. Kannan, Babak Besharati, and Shapour Azarm (2005), "Design of Robust New Products under Variability: Marketing Meets Design", Journal of Product Innovation Management, Special Issue: "Marketing Meets Design", Vol.22, No.2, 177-192.[download]

Working Papers:

  1. Lan Luo, Brian T. Ratchford, and Botao Yang (2012), "Why We Do What We Do? A Model of Activity Consumption", under revision for 3rd review, Journal of Marketing Research.

  2. Lan Luo and Jiong Sun (2012), "New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click", under revision for 2nd review, Management Science.

  3. Lan Luo and Olivier Toubia (2012) "Fostering Consumer Performance in Idea Generation: Consumer Knowledge, Problem Decomposition, and Stimulus Ideas", final preparation for submission to Management Science.

  4. Natasha Z. Foutz, Lan Luo, and Gerard J. Tellis (2012), "Virtual Stock Markets of New Product Activities", to be submitted to Management Science.

Work in Progress:

  1. "Consumer Preference Elicitation of Complex Products using Support Vector Machine Active Learning", with Dongling Huang, working paper in progress, to be submitted to Marketing Science.

Last Updated: January 2012