Lan Luo

About Me

Research

Teaching

Curriculum Vita

Assistant Professor of Marketing
 University of Southern California

    Email: lluo@marshall.usc.edu
    Office: HOH 519
    Mail code 0443
    USC Marshall School of Business
    Los Angeles,  CA 90089
   
    Phone: (213) 740-2497
    Fax: (213) 740-7828

Lan Luo is an Assistant Professor of Marketing at the University of Southern California. She holds a Ph.D. degree in Marketing from the University of Maryland. She is the author of various articles on new product development and marketing implications of new product launches. Her research has been published in Marketing Science, Journal of Marketing Research, Journal of Product Innovation Management, and Journal of Mechanical Design.

Lan was named as a 2011 MSI Young Scholar, awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". She also received the 2010 Dean's Research Excellence Award by the Marshall School of Business. In 2008 and 2009, Lan was the recipient of the John D.C. Little Award, the Donald R. Lehmann Award, and the finalist for the Paul E. Green Award. These awards were granted in recognition of her research excellence. Lan also received the 2006-2007 Golden Apple Award for her teaching excellence at the Marshall School of Business.

Research Interests: New Product Development, Marketing Implications of New Product Introductions

Methodologies: Quantitative Modeling, Industrial Organization, Bayesian Estimation, Econometric Methods, Machine Learning.

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