Lan Luo

About Me




Curriculum Vita

Lan Luo is an Associate Professor of Marketing at the University of Southern California. She is also the Associate Academic Director of the Center for Global Innovation at the Marshall School of Business, University of Southern California. Lan holds a Ph.D. degree in Marketing from the University of Maryland. She is the author of various articles on new product development and marketing implications of new product launches. Her research has been published in Marketing Science, Journal of Marketing Research, Journal of Product Innovation Management, and Journal of Mechanical Design.

Lan was named as a 2011 MSI Young Scholar, awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". She also received the 2010 Dean's Research Excellence Award by the Marshall School of Business. In 2008 and 2009, Lan was the recipient of the John D.C. Little Award, the Donald R. Lehmann Award, and the finalist for the Paul E. Green Award. Each is a major research award in the field of marketing. Lan also received the 2006-2007 Golden Apple Award for her teaching excellence at the Marshall School of Business.

Featured in Marshall Faculty Spotlight; Marshall Insights

Video presentation at Marshall's Inaugural Research Fair

Office: HOH 615
USC Marshall School of Business
Los Angeles,  CA 90089
Phone: (213) 740-2497

  • Marvin Jolson Award
  • Golden Apple Award
  • Little Award
  • Little 2013
  • Donald R. Lehmann Award 2009
  • Dean's Research Award 2010
  • MSI Young Scholar