Kristin Diehl


Marketing Department
Marshall School of Business

University of Southern California
3660 Trousdale Parkway, Room ACC 306E
Los Angeles, CA 90089-0443

  HOH 603


Curriculum Vitae 

SSRN Author Page


Kristin Diehl and Cait Poynor (2010), Great Expectations?! Assortment Size, Expectations and Satisfaction, Journal of Marketing Research, 47 (April), 312-322.

Zauberman, Gal, Jonathan Levav, Kristin Diehl and Rajesh Bhargave (2010), “1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time”, Psychological Science, January 2010.
      For NYT article discussing this work, click here.

Lisa Abendroth and Kristin Diehl (2006), “Now or Never: Effects of Limited Opportunities on Information Processing, Purchase Behavior, and Regret”, Journal of Consumer Research, 33(December), 342-351.

Gal Zauberman,  Kristin Diehl, and Dan Ariely (2006) , “Hedonic versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes”, 19 (July), Journal of Behavioral Decision Making, 191–211.

Kristin Diehl (2005), "When Two Rights Make A Wrong: Searching Too Much in Ordered Environments," 42 (August), Journal of Marketing Research, 313-322.


Kristin Diehl and Gal Zauberman (2005), "Searching Ordered Sets: Evaluations from Sequences under Search," Journal of Consumer Research, 31 (March), 824-832.


Christine Moorman, Kristin Diehl, David Brinberg and Blair Kidwell (2004), "Subjective Knowledge, Search Locations, and Consumer Choice," Journal of Consumer Research, 31 (December), 673-680.

   To get an idea what the shopping environment looked like, please click here


Kristin Diehl, Laura J. Kornish and John G. Lynch, "Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity," Journal of Consumer Research, 30 (June), 56-71.
   * Robert Ferber Award, Honorable Mention, 2004.



Marshall School of Business - Marketing Department

University of Southern California