<- Internet Studio
Devour Society by Sara Day & Lindsay Easom
http://lindsayeasom.com

The idea of investigating an Oreo goes beyond a simple, linear path. The Oreo is a small symbol of deliciousness and “wonder” that also encompasses a world of issues and problems that cannot be identified through a continuous trail of events. The Oreo itself takes on an identity of harmlessness; it is a beautiful, geometrically designed cookie that has embedded its distinctive existence into our minds. The cookie can be identified just by the action of dipping something in milk or by the colors black and white, where these things are automatically associated with the Oreo. When investigating this iconic cookie, we first wanted to go with a linear path that almost trapped the audience into a never-ending clicking mania. This, however, was not the idea we actually wanted to get across. While that was a trap, it was not overwhelming.

 While developing our thoughts, we discovered the significance of the cookie itself lies in the fact that it is sublime. The Oreo is not just an Oreo; it’s not an innocent, divine dessert. The Oreo encompasses so much more that this  society just breezes over. It’s a symbol of massive, oblivious and ignorant overconsumption. It’s a way of life. It’s a sign of the way our society can fall for the ads and do away with the health and environmental warnings. It’s a blatant recognition of how we refuse to change our ways because of the enticing marketing strategies. We needed our web structure to reflect this sublime idea. We transformed our linear path into an overwhelming grid. We start out glorifying the Oreo by putting it in front of an image of Heaven. While we made our image very similar to how society depicts the Oreo, it is meant to be sarcastic and mocked. After clicking this image, a grid appears with what seems to be an organized structure used to show different ideas and behind-the-scenes of the Oreo itself. The organization, however, is deceiving. There is no order behind each image. When clicking on each one, different concepts behind the Oreo are revealed. Whether they discuss the ingredients behind the Oreo, depict mockery of typical Oreo ads, or show the devastation of the waste caused by the Oreo, these concepts are meant to be overwhelming and presented chaotically. After clicking on each image, every concept will open up in a separate tab, adding to the mayhem that the Oreo itself depicts. While some concepts may be presented in a simple manner, such as the images of black and white animals named Oreo, other concepts will be harder to grasp, such as the men vomiting or the Orangutans dying. We want to show the many levels, stages and feelings of interpreting an Oreo since society mainly just looks towards the surface level. It’s crucial to take the simple feelings of an Oreo, which are typically wondrous, magical feelings, and show both this side and the horrible one. By offering two ends of the spectrum, we show how relatable Oreos can be. We offer DIVS that are typical Oreo advertisements and ideas. While these concepts may seem enticing at first, most of them become a mockery or annoyance. We break up the Oreo jingle “Wonderfilled” and have it play while someone is vomiting Oreos. We want to take Oreo’s creative perspective and warp it into what it really should be. We transform the wonderful into the horrible.

The way in which we run risks between our content and context reminds us of Constant Dullaart’s style and outlook. We found Dullaart’s views about YouTube particularly interesting. His 2005 outlook on YouTube is so simplified, which almost adds more insight to his thoughts. He analyzes the play button in particular. It is ugly and the design isn’t the greatest, yet we’ve always managed to look past that towards the next best thing, which in this case is video. I like the idea of looking past that play button and blindly moving on to the next thing, what we really want. In this case, the audience just wants entertainment, so looking past the ugliness of the play button is fairly easy. This is very similar to way people look beyond the packaging and advertising of the Oreo. Instead of really looking into what is being sold and how it’s being sold, people just think “get it, now!” They don’t care what’s in front of them, they just need it, so nothing stops them. Our project tries to challenge this. We take this Oreo and morph it. It’d be quite similar to playing with the YouTube play button to actually make it stand out. We want to do whatever it takes to get people’s attention. We want people to put down the Oreo and take a step to think about what they’re shoving down their throats.

The hard Oreo facts that no one wants to hear need to be crammed down the viewers throats so as to reveal what each person is really consuming. The ingredients show gross images that zoom in on what actually makes up this wondrous mystery of a dessert. The vomiting sounds that are put behind the grocery store scene reinforce this repulsive, mindless consumption society suffers from. The dead Orangutans and palm oil videos really bring home the idea of waste and how we’re affecting the environment when we purchase food items like Oreos. Though these shots and images may seem drastically different and random, they are constructed to be like this. It’s a scattered layout and theme because this is what the concept of the Oreo is like. The ideas behind the Oreo are intended to be disgusting, chaotic and eye-opening just like the cookie itself.