Ira S. Kalb is President of Kalb & Associates, a consulting and training firm that specializes in marketing, sales, management and business systems, K&A Press, a publishing firm that publishes books and articles written by Kalb & Associates consultants, and Out-of-this-World Marketing, a boutique firm that creates award-winning marketing communications that effectively sell.
Prior to founding Kalb & Associates, he served eight years as Vice-President of Marketing and President of Compal Computer Systems, a California corporation 25% owned by Xerox that specialized in developing, marketing and installing micro-computer systems and software for businesses.
Before joining Compal, Mr. Kalb spent six years as a staff and senior consultant with such top firms as Andersen Consulting (now Accénture) and Economics Research Associates.  This experience has given him an in-depth background in systems, management, and feasibility consulting as well as a staff perspective of companies, large and small, in many different industries.

Ira has authored the following books available from K&A Press: Creating Your Own Marketing Makes Good $ & Sense, E-Marketing: What went wrong and how to do it right, The Fundamentals of High-technology Marketing: What Marketers Need to Know, Marketing Your Legal Services, Nuts & Bolts Marketing, Selling High-tech Products and Services, Structuring Your Business For Success, A Systematic Approach to Professional Selling, and Zero Budget Marketing. He has also authored over 70 published articles and a book for another publisher entitled the DNA of Marketing. As a marketing & business expert, he is often quoted in news stories written by journalists. He regularly writes articles for Business Insider and other prestigious business publications.