Objectives
The aim of the 'Managing the Global' Colloquium is to explore key themes emerging from communication and other scholars as a result of the globalization of media, culture, and economy. The electronic media have, arguably, always been global, yet digitalization and related advances in information and communication technologies have intensified such tendencies to the point at which we can and do talk of revolutionary social change. We can observe these changes in different domains, extending from the conduct of everyday life to the emergence of a global economy. We can observe them and analyze them, but how much do we understand their social and cultural consequences; and to what extent can they be managed?
The Colloquium will explore these questions of consequence and management. Doing so will in turn involve a focus on a range of more specific questions that address the interrelationships between culture, economy, politics, and technology. Discussions will reflect, for example, on:
- the growth of the Internet as a global information, news, and communication resource
- the global dominance of the US software industry
- the continuing expansion of Hollywood's role in global entertainment
- global convergence within the communication industries
- the capacity of local and minority cultures and economies to survive and prosper
- the implications of globalizing culture for the media industries in Europe and North America
- the emergence of a new kind of global information economics
- the possibility of a global political order, and
the emergence of global citizenship.
The Colloquium will be structured in such a way as to
enable scholars from the two institutions to discuss and debate issues of
globalization in front of an audience for a full day. Presentations will come
from both institutions as well as from invited speakers with an expertise in
selected issues. The aim will be to develop an interactive discussion that will
generate fresh thinking and lead to a substantial joint publication that will
inform debate in the coming years. The first session will be held in Los
Angeles; the second session will be held in London in October of 2000.
Session I
The Annenberg School for Communication, USC
Los Angeles, California
26-27
October 1999
Session 2
The London School of Economics and Political
Science
London, England
October 2000
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