Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers (bibtex)
by Jiaping Gui, Stu Mcilroy, Mei Nagappan, William G. J. Halfond
Reference:
Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers. Jiaping Gui, Stu Mcilroy, Mei Nagappan, William G. J. Halfond. In Proceedings of the 37th International Conference on Software Engineering (ICSE). May 2015.
Bibtex Entry:
@InProceedings{gui15icse,
  Title                    = {Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers},
  Author                   = {Jiaping Gui and Stu Mcilroy and Mei Nagappan and William G. J. Halfond},
  Booktitle                = {Proceedings of the 37th International Conference on Software Engineering (ICSE)},
  Year                     = {2015},
  Month                    = {May},
  Acceptancerate           = {18.5\% (84/452)},
  Pubtype                  = {Conference},
  Keywords		   = {energy, advertising},

}
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