	Hai Che
	Assistant Professor
	Phone: (213) 740-9304 Fax: (213) 740-7828 Email: haiche AT usc.edu
	Office Hours (Spring 2012): TBA

Hai Che
Assistant Professor
Marketing Group
Marshall School of Business
University of Southern California
3660 Trousdale Parkway

Los Angeles, CA 90089-0443

This page was last updated on: October 2011

TODAY IS:

BIO

Curriculum Vitae (updated: October 2011)

(PDF)

COURSES

MKT 512 (Consumer and Marketing Research) Syllabus (Spring 2012)

“If you want to take only one more marketing course other than the core, it should be Marketing Research.” (Rashi Glazer, University of California at Berkeley)

PUBLICATIONS

1. “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”, with K. Sudhir and P.B. Seetharaman, August 2007, Journal of Marketing Research

2. "Price Competition in Markets with Consumer Variety-seeking", with P.B. Seetharaman, July 2009, Marketing Science, 28(3), 516-525.

3. "Theory-driven Choice Models", with Tülin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer and Peter Reiss, Marketing Letters, Volume 16, Numbers 3-4, December 2005, pp225-237;

4. "Leveraging Uncertainty through Make-to-Order", with Chakravarthi Narasimhan and V. Padmanabhan, Quantitative Marketing and Economics, 8, 2010, pp365–392;

5. “Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data”, with P.B. Seetharaman, August 2009, Journal of Marketing Research, 46 (4), 494-505.

6. “The Effects of Stock-outs on Consumer Choice”, with Yuxin Chen and Xinlei Chen, forthcoming at Journal of Marketing Research

7. “Investigating Reference Price in Repeated Business-to-Business Transactions”, with Hernan Bruno and Shantanu Dutta, conditionally accepted at Journal of Marketing Research

WORKING PAPERS

1. “Consumer Dynamic Choice in a Product Line and Firm Strategies”, with Tulin Erdem and Sabri Oncu, being revised for third-round review at Marketing Science

2. “Learning from Online Reviews”, with Tat Chan and Chunhua Wu, under first-round at Marketing Science

3. “Helping Strangers: Who Contributes to Online Communities, How Much do they Contribute, and Why?”, with Nicholas Lurie and Allen Weiss, being revised for review at Marketing Science

4. “Negative Advertising and Voter Choice", with Ganesh Iyer and Ravi Shanmugam, under first-round review at Marketing Science

LINKS

INTERESTS

MY CAT

You can see my cat Sid's pictures here and here.

Lake and Tree