Case Preparation Questions for Otisline

1. What are the key elements of the industry structure for Otis's two businesses: (a) sales and manufacturing, and (b) service?

2. What is Otis's strategy in each of the two businesses?

3. What are the key elements of the value chain for each business, and how each value chain has been directly influenced by use of information technology?

4. What should Otis do next in regard to information technology?