Dell Computer Corporation

Case Preparation Questions

1.  How has the PC industry evolved over time?  How did Dell get started in this business?

2.  Compare the laptop, desktop, and server markets.  What are their key success factors?

3.  Analyze the flow of the Dell Direct Model.  What are its most critical features?

4.  Is there anything Dell should stop doing?

5.  Formulate a plan and rough schedule for Dell's managers to expand into laptops, servers, and/or new geographic markets.  Justify your suggestions.