Comm 385
 
HM#5
  
Redesign of an Organization
 

Due October 12

 
The organization charts attached show the structure of an advertising agency before and after reorganization. Consider the typical communication patterns found in these structures, and write a brief report (3 pages) that answers the four questions below.  Please type your answers.
 

1.  What communication problems would likely have arisen under the original structure?
2.  Would reorganization be likely to help fix these problems? Why or why not?
3.  What new problems might have arisen under the new structure?
4.  Which would you prefer? Why?