COMM 385
Homework #4:
________________________
Network Exercise
Name
Due October 5
A local firm has hired you to improve communications among its employees. After considering
various approaches, you decided to find out "who talks to whom" as a first step; based on
analysis of the networks of communication, you hope to surmise the problems of the situation
and learn what is keeping some people from communicating with each other effectively.
You learn that the people involved communicate with each other at least once per week
in the following pattern:
 
WHO COMMUNICATES WITH WHOM
Sam Miriam, Kim, Zelda
Jan Paul, Eduardo, Leland
Gareth Zelda, Leland, Kim, Miriam
Miriam Zelda, Sam, Gareth, Kim
Leland Tyrone, Eduardo, Jan, Paul, Gareth
Kim Zelda, Gareth, Sam, Miriam
Paul Zelda, Jan, Leland, Eduardo
Eduardo Jan, Paul, Leland
Tyrone Leland
Zelda Miriam, Paul, Sam, Kim, Gareth

 
 

1.  Draw a "sociogram," a diagram that shows who talks to whom at least once per week.  To create the sociogram, array the names spatially, drawing a line between each pair of people who talk to each other at least once per week.  To give you a start, here are the links for Eduardo:

 
 
 
 
 
 
2.  Based on your sociogram, try to identify which persons, if any, probably function within this organization as:

3.  Use the sociogram to identify who is a member of what clique network.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

But this sociogram does not really explain the centrality of each person in the network. To assess centrality, you can follow a simple mathematical procedure.

 4.  First, identify the two-step links that connect one individual to another. There is a
two-step link between two persons if you can get to the person through the network by
going through another person.  For example, there is one two-step link connecting
Tyrone to Paul through Leland. Enter the number of two-steps links connecting
each individual to each other individual into the matrix. For any pair in this network,
there will be zero, one, two or three of these two-step links.  Note that the matrix
is symmetrical.

        To give you a start the information for Eduardo is already completed.
 
 
 
Eduardo
Miriam
Leland
Zelda
Paul
Sam
Kim
Gareth
Tyrone
Jan
Eduardo N/A 0 2 1 2 0 0 1 1 2
Miriam 0 N/A                
Leland 2   N/A              
Zelda 1     N/A            
Paul 2       N\A          
Sam 0         N/A        
Kim 0           N/A      
Gareth 1             N/A    
Tyrone 1               N/A  
Jan 2                 N/A
TOTAL 9                  
Rank                  

 
 
 
 
5.  You have also been given the following organization chart. Who has the "most important contacts?  (Hint: superimpose your network links onto the organization chart.)

Finally, you note the office floor plan. The office has modular, adjustable walls.

6.  What relationship, if any, do you see between the way people are located phsycially and    the structure of their communication network?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 7.  Now that you have analyzed some facets of this group's communication patterns,what recommendations would you make to improve communication within this organization?  Is there anything else that you would like to find out?