Marshall School of Business
University of Southern California

Anthony Dukes
Professor of Marketing

CV of Anthony Dukes



Working Papers

Personalized Pricing with Superior Information on Consumer Preferences (with Zibin Xu), July 2017.

Product Line Design with Superior Information on Consumersí Preferences: Implications of Data Aggregation (with Zibin Xu), Februrary 2017

Why Customer Service Frustrates Consumers: Exploiting Hassle Costs by a Tiered Customer Service Organization (with Yi Zhu), November 2017.

Refereed Publications (with links to recent publications)

Prominent Attributes under Limited Attention (with Yi Zhu), Marketing Science, Sep-Oct 2017.
This research is described in an article in the Harvard Business Review (

Online Shopping Intermediaries: The Strategic Design of Search Environments (with Lin Liu), Management Science, April 2016. Supplemental Appendix.

Consumer Search with Limited Product Evaluation (with Lin Liu), Journal of Economics & Management Strategy, Spring 2016.

The Informational Role of Product Trade-ins for Pricing Durable Goods (with Ohjin Kwon, S. Siddarth, and Jorge-Silva Risso), Journal of Industrial Economics, December 2015.

Position Auctions with Budget-Constrained Advertisers: Implications for Advertisers and Publishers (with Shijie Lu and Yi Zhu), Marketing Science, Nov-Dec 2015.

Selective Reporting of Factual Content by Commercial Media (with Yi Zhu), Journal of Marketing Research, February 2015. Supplemental Appendix.

Dominant Retailerís Incentive for Product Quality in Asymmetric Retail Channels (with Tansev Geylani & Yunchuan Liu), Marketing Letters, March 2014.

Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm & Across-Firm Evaluation Costs (with Lin Liu), Management Science, August 2013.

Who Benefits from Bilateral Information Sharing in a Retail Channel? (with Esther Gal-Or and Tansev Geylani), Economics Letters, August 2011.

Local Competition, Entry, and Agglomeration (with Ting Zhu and Vishal Singh), Quantitative Marketing & Economics, June 2011.

The End of the Robinson-Patman Act? Evidence from Legal Case Data (with Tansev Geylani, Ryan Luchs, and Kannan Srinivasan), Management Science, December 2010

In-Store Media and Distribution Channel Coordination (with Yunchuan Liu), Marketing Science, Jan-Feb 2010

Pricing in vitro Fertilization Procedures (with Rajeev Tyagi), Health Economics, December 2009

Strategic Assortment Reduction by a Dominant Retailer (with Tansev Geylani and Kannan Srinivasan), Marketing Science, Mar-Apr 2009, Supplemental Appendix

Information Sharing in a Channel with Partially Informed Retailers (with Esther Gal-Or and Tansev Geylani), Marketing Science, Jul-Aug 2008

Optimal Information Revelation in Procurement Schemes (with Esther Gal-Or and Mordechai Gal-Or), RAND Journal of Economics, Summer 2007

Strategic Manufacturer Response to a Dominant Retailer (with Tansev Geylani and Kannan Srinivasan), Marketing Science, Mar-Apr 2007

Channel Bargaining with Retailer Asymmetry (with Esther Gal-Or and Kannan Srinivasan), Journal of Marketing Research, February 2006. Supplemental Appendix.

On the Profitability of Media Mergers (with Esther Gal-Or), Journal of Business, March 2006

Media Concentration and Consumer Product Prices, Economic Inquiry, January 2006

The Advertising Market in a Product Oligopoly, Journal of Industrial Economics, September 2004

Minimum Differentiation in Commercial Media Markets (with Esther Gal-Or),
Journal of Economics and Management Strategy
, Fall 2003. Supplemental Appendix.

Negotiations and Exclusivity Contracts for Advertising (with Esther Gal-Or),
Marketing Science, Spring 2003

Book Chapters and Other Publications

When Itís Smart to Copy Your Competitorís Brand Promise (with Yi Zhu),
Harvard Business Review (

Bilateral Information Sharing and Pricing Incentives in a Retail Channel (with Esther Gal-Or and Tansev Geylani), chapter in Information Exchange in Supply Chain Management, ed. Albert Ha and Christopher Tang, Springer 2017

Dominant Retailers and their Impact on Marketing Channels (with Tansev Geylani), chapter appearing in The Handbook on the Economics of Retail and Distribution, ed. Emek Basker, 2016

Advertising and Competition, chapter 22 appearing in Issues in Competition Law and Policy, published by the American Bar Association, ed. Wayne Dale Collins, 2009.

Editorial Positions

Associate Editor:

         Journal of Marketing Research

         Management Science

         Marketing Science

         Quantitative Marketing and Economics

         European Economic Review (2003-2013)

Editorial Review Board Member:

         Journal of Marketing (2011-2016)

         Marketing Science (2009-2013)


  • Marketing Analytics (MBA and MS in Marketing)
  • Marketing Management (MBA Core)
  • Pricing Strategies (MBA Elective)
  • Quantitative Marketing Models (PhD)
  • Advanced Quantitative Methods in Marketing (PhD Elective)††

Last updated: January 2017