Marshall School of Business
University of Southern California

Anthony Dukes
Associate Professor of Marketing


CV of Anthony Dukes




Research Interests


   Advertising, Commercial Media, and Two-sided Markets

   Marketing Channels & Retailing


   Marketing & Antitrust

Refereed Publications (with links to recent publications)

Dominant Retailerís Incentive for Product Quality in Asymmetric Retail Channels (with Tansev Geylani & Yunchuan Liu) Marketing Letters, March 2014.

Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm & Across-Firm Evaluation Costs (with Lin Liu), Management Science, August 2013.

Who Benefits from Bilateral Information Sharing in a Retail Channel? (with Esther Gal-Or and Tansev Geylani), Economics Letters, August 2011.

Local Competition, Entry, and Agglomeration (with Ting Zhu and Vishal Singh), Quantitative Marketing & Economics, June 2011.

The End of the Robinson-Patman Act? Evidence from Legal Case Data (with Tansev Geylani, Ryan Luchs, and Kannan Srinivasan), Management Science, December 2010

In-Store Media and Distribution Channel Coordination (with Yunchuan Liu), Marketing Science, Jan-Feb 2010

Pricing in vitro Fertilization Procedures (with Rajeev Tyagi), Health Economics, December 2009

Strategic Assortment Reduction by a Dominant Retailer (with Tansev Geylani and Kannan Srinivasan), Marketing Science, Mar-Apr 2009, Supplemental Appendix

Information Sharing in a Channel with Partially Informed Retailers (with Esther Gal-Or and Tansev Geylani), Marketing Science, Jul-Aug 2008

Optimal Information Revelation in Procurement Schemes (with Esther Gal-Or and Mordechai Gal-Or), RAND Journal of Economics, Summer 2007

Strategic Manufacturer Response to a Dominant Retailer (with Tansev Geylani and Kannan Srinivasan), Marketing Science, Mar-Apr 2007

Channel Bargaining with Retailer Asymmetry (with Esther Gal-Or and Kannan Srinivasan), Journal of Marketing Research, February 2006. Supplemental Appendix.

On the Profitability of Media Mergers (with Esther Gal-Or), Journal of Business, March 2006

Media Concentration and Consumer Product Prices, Economic Inquiry, January 2006

The Advertising Market in a Product Oligopoly, Journal of Industrial Economics, September 2004

Minimum Differentiation in Commercial Media Markets (with Esther Gal-Or),
Journal of Economics and Management Strategy
, Fall 2003. Supplemental Appendix.

Negotiations and Exclusivity Contracts for Advertising (with Esther Gal-Or),
Marketing Science, Spring 2003


         Associate Editor:

         Marketing Science (2013-)

         Quantitative Marketing and Economics (2013-)

         European Economic Review (2003-2013)

         Editorial Review Board Member:

         Journal of Marketing (2011-)

         Marketing Science (2009-2013)


  • Marketing Management (Evening MBA Core)
  • Pricing Strategies (MBA Elective)
  • Quantitative Marketing Models (PhD)
  • Advanced Quantitative Methods in Marketing (PhD Elective)††

Last updated: February 2014